The Executive Positioning System
Regardless of title or function, all business leaders are driven by a similar set of priorities when it comes to growing their companies, cultivating great teams, building their own expertise, and serving a larger mission that gives meaning to their professional work.
American Builders Quarterly uses the Executive Positioning System to create purpose-driven content. We map your leadership priorities across five dimensions to understand how an article can advance your goals.
The 5 Leadership Dimensions
Company Advancement
Differentiate your business from competitors and humanize your organization’s brand.
Team & Talent
Attract, motivate, and retain great talent and enhance your employer brand.
Business Expertise
Showcase your thought leadership and educate your peers.
Community Impact
Activate communities and bring awareness to a cause or mission.
Authentic Leadership
Raise your profile in your industry to advance your career.
EPS in Action
Steve Elias
Vice President of Real Estate, Planning and Design, Citizens Bank
Primary Purpose: Authentic Leadership
Secondary Purpose: Business Expertise
American Builders Quarterly showcased how Steve Elias's background in finance led to his success as Citizens Bank's head of real estate, planning, and design. The article gave Elias exposure in the industry. Following its publication, CorNet, a global association for corporate real estate, invited Elias to speak on a panel.
Jesse Moyer
Head of Global Retail Store Design, Levi Strauss
Primary Purpose: Company Advancement
Secondary Purpose: Team & Talent
Jesse Moyer used his feature in American Builders Quarterly to help position Levi’s at the cutting edge of new retail experiences, and to share the hard work he and his team are doing through a third-party perspective. Moyer’s article received more than 500 shares on social media, bringing awareness of his work to ABQ's executive audience.
Heidi Cron
Creative Director, Dunkin' Brands
Primary Purpose: Business Expertise
Secondary Purpose: Team & Talent
Heidi Cron's work takes her across the globe as she expands Dunkin' Brands international presence. American Builders Quarterly highlighted Cron's approach to ensuring Dunkin' stores serve the local market, as well as the "Dream Team" that has made her success possible.