David Hinsley brings over two decades of experience to Bay Area/General Crane Service Co.  

a 20-ton capacity overhead bridge crane being installed inside a industrial building
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Formed in 2005 through the merger of General Crane Service Co. and Bay Area Crane Service Inc., Bay Area/General Crane Service Co. represents over a century of combined industry experience and expertise.  

 a large yellow overhead bridge crane

Today a manufacturing and full-service crane company, Bay Area/General Crane Service Co. offers new equipment, repairs, maintenance, modifications and upgrades, and OSHA inspections. Initially based in Houston, Texas, the organization has continuously expanded its service area to address the needs of its growing customer base. It now manages nine locations throughout Texas and Oklahoma, ensuring it has the crew, parts and equipment needed to deliver reliable, on-time service to every project.   

David Hinsley is Executive Vice President and Director of Sales at Bay Area/General Crane Service Co. With decades of experience in the crane sector, he has been a key contributor to its growth: “I worked for Gaffey Crane 23 years, starting in 1982. I started out as a service technician there, before progressing through managerial positions in both service and sales. At Gaffey I started working with HOLT CAT (1992), and that is where that relationship began. In 2005 I moved to Bay Area Crane as the new Sales Manager, before progressing to Vice President of Business Development and finally to my current position as Executive Vice President Owner.”  

David’s arrival at Bay Area Crane made a significant impact, driving growth and assisting with post-recession recovery and development. Instrumental in establishing its reputation for customer service excellence, his personal dedication to customers breeds exceptional loyalty. Still hands-on, he will visit sites to ensure that projects are completed on time, and on budget. This client-service approach ensures Bay Area/General Crane Service Co. is a preferred provider and has earned its reputation for exceptional service in the industry.   

David also works closely with sales personnel to enhance their achievements. Whether he is organizing focused efforts in a new area or exploring new opportunities, he is available to share his experience, advise on strategy, and give his full support.   

he interior of a newly constructed, large industrial steel-framed building

His customer-focused approach extends across all aspects of the business, from equipment selection to ongoing support. Spanning multiple sizes, applications, and functions, cranes serve a variety of business needs. Customers can be confident that Bay Area/General Crane Service Co. offers the equipment and knowledge they need, from bridge and gantry cranes to jib and free-standing cranes.   

Correct service intervals and monitoring are crucial to prevent breakdowns, improve safety, and increase productivity. Clients need bespoke preventive maintenance programs specifically designed for their operating environment. Whether equipment is indoors and protected from the elements and corrosion, or outdoors in the most severe of climatic conditions, the company can work with production managers to create a customized preventive maintenance program tailored to their operation.   

Customers benefit from flexible service options – monthly or quarterly programs or full-time dedicated technicians – as well as access to the latest digital inspection software, which provides immediate crane inspection feedback.  

Furthermore, the organization’s specialists can evaluate crane-related issues and determine necessary repairs or upgrades. This is essential to the safe operation of a crane, as damaged or malfunctioning equipment can put workers and production at risk.   

a pre-engineered steel building

As part of its continuous improvement approach, Bay Area Crane has established a new partnership with RDR Construction Services LLC (RDR) of Willis Point, Texas, a full-service manufacturing, engineering, construction and management firm. RDR’s expertise in design, construction, and cost scheduling offers a valuable resource for crane projects requiring specialized equipment and project management.   

For clients planning, building, or renovating facilities, the combination of Bay Area/General Crane Service Co. and RDR provides integrity, transparency, and the highest standards of service.   

As its manufacturing and service offering continues to evolve, Bay Area/General Crane Service Co. remains committed to providing the equipment, expertise, and support that customers rely on. By investing in both technology and people, the company ensures it can meet the demanding requirements of today’s projects while building lasting relationships with clients across the regions it serves. Whether it is providing equipment, repairs, service or a new facility, Bay Area/General Crane Service Co. and RDR Services are ready to assess clients’ needs and create the optimal solution.  

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